We're a surf shop with no ocean. No tides, no pier, no lifeguard on duty. What we have is 14,000 feet of altitude, world-class powder, and five cities worth of people who don't need a coast to live like they're riding a wave.
Telluride · Austin · Nashville · Scottsdale · Carolina
SNOWBOARDING · SKI RUNS · ALPINE LAKES
TELLURIDE · COLORADO
No ocean required.
The original. Where it all started. Up here, powder runs are our waves, and a 2,000-ft vertical drop is our barrel. We ride mountains — and we wear the hat to prove it.
SHOP TELLURIDE →
PADDLE BOARDING · LAKE TRAVIS · BARTON SPRINGS
AUSTIN · TEXAS
Close enough, y'all.
Austin has the Colorado River, Lake Travis, and enough paddle boarders to fill an actual beach. We surf the lake, the live music scene, and the breakfast taco. Don't judge.
SHOP AUSTIN →
LAKE LIFE · PERCY PRIEST · OLD HICKORY
NASHVILLE · TENNESSEE
But we still call it surfing.
Percy Priest Lake sits 10 miles outside downtown Nashville and it's about as close to the ocean as this city gets. We take our boats out, our boards out, our cold ones out — and we call it surfing.
SHOP NASHVILLE →
RESORT POOLS · DESERT FASHION · CAMELBACK MOUNTAIN
SCOTTSDALE · ARIZONA
Rooftop pools count.
In Scottsdale, the surf scene is a $40 cocktail poolside at a resort you can't afford. The desert is the ocean floor here. Our hats fit at Saguaro and at Sundance Square equally. Luxury is the vibe.
SHOP SCOTTSDALE →
OBX SURFING · FOLLY BEACH · MYRTLE BEACH
CAROLINA · NORTH & SOUTH
The only location where the name makes sense.
The Outer Banks. Folly Beach. Myrtle Beach. The only market we operate in where there's real salt water, breaking waves, and a surf culture — the place where the name was always meant to land.
SHOP CAROLINA →Est. 2012 · Arandas, Jalisco Highlands
Wear the brand. No booze, all vibes.
SHOP CAOS →Free Ship · Orders $75+